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The logo of the Metro Centenary

A new brand concept for the communication of the Metro's 100th anniversary.

The stamp

To communicate and highlight the centenary, a new identity has been created where the main element is the use of the Barcelona Metro symbol, which in this case represents the two zeros of the number 100, subtly paying tribute to its history.

Additionally, the composition and layering of elements not only serve an aesthetic purpose but also reinforce the idea of cohesion and interconnection between the territory and its people, a fundamental concept that has defined the 100 years of the Metro's evolution.

Watch the video about the stamp creation process (32").
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Feel the metro, the campaign

We are launching an advertising campaign to convey the values of TMB and the Barcelona Metro, with the goal of generating a sense of belonging and identification with the centenary.

The campaign uses a recognizable visual element that allows it to be used to celebrate the 100 years of the Metro. The campaign will roll out starting in January through digital and online platforms.

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